Is MyPillow Still Kicking? Unpacking The Brand's Tumultuous Journey

11 Jul, 2025

For many consumers, the question, "Is MyPillow still in business?" often arises amidst a flurry of headlines and public discourse surrounding its founder, Mike Lindell. The ubiquitous infomercials and bold claims once made MyPillow a household name, synonymous with comfort and entrepreneurial success. However, recent years have seen the company embroiled in significant controversies, leading many to wonder about its continued viability.

Despite the persistent challenges and transformations, the answer remains a resounding yes. MyPillow is indeed still operational, albeit navigating a complex landscape marked by financial setbacks, legal battles, and shifting retail partnerships. This article delves deep into the brand's tumultuous journey, offering a comprehensive look at its current status, the hurdles it has faced, and what the future might hold for this uniquely American company.

The Genesis of MyPillow: Mike Lindell's Vision

The story of MyPillow begins not in a corporate boardroom, but in the mind of an inventor struggling with addiction. The company was founded in 2009 by Mike Lindell, who invented a unique pillow designed to address common sleep issues. Lindell's personal journey, from crack cocaine addiction to a born-again Christian entrepreneur, became an integral part of the MyPillow narrative. He famously developed a proprietary interlocking fill foam, which he claimed offered superior support and comfort compared to traditional pillows. This innovative design, combined with an aggressive direct-response marketing strategy, including round-the-clock infomercials featuring Lindell himself, propelled MyPillow into the national spotlight. The brand quickly became a success story, transforming a simple bedding product into a multi-million dollar enterprise and making the question "Is MyPillow still in business?" a relevant one for many years to come.

Mike Lindell: The Man Behind the Pillow

To understand the trajectory of MyPillow, one must first understand its founder, Mike Lindell. His personal brand is inextricably linked to the company's public image, and his outspoken political views have significantly impacted MyPillow's business operations, leading to both fervent support and widespread boycotts. This dual identity – inventor and political figure – has made MyPillow a brand unlike many others.

A Brief Biography

Born Michael James Lindell, the Minnesota native's early life was marked by entrepreneurial ventures and, unfortunately, a severe addiction to crack cocaine that lasted for decades. Despite his struggles, Lindell always possessed an inventive spirit. It was during his addiction that he conceived the idea for a better pillow, driven by his own restless nights. After hitting rock bottom, Lindell found sobriety through faith in 2009, the same year he officially launched MyPillow. His personal testimony of overcoming addiction became a powerful marketing tool, resonating with many Americans. However, in the years following 2020, Lindell pivoted significantly, becoming a prominent voice in the political sphere, particularly known for his fervent support of election fraud claims. This shift profoundly impacted MyPillow's standing in the market, raising questions about its future and making the inquiry, "Is MyPillow still in business?" a more complex one.

Personal Data & Key Milestones

While specific birth dates and precise financial figures are not publicly detailed in the provided data, we can construct a profile based on known information:

Category	Detail
Full Name	Michael James Lindell
Known For	Inventor of MyPillow, CEO of MyPillow, Political Activist
Company Founded	MyPillow (2009)
Headquarters	Chaska, Minnesota (historically, though operations have shifted)
Key Invention	Proprietary interlocking foam fill for pillows
Public Persona	Entrepreneur, Infomercial Star, Political Commentator

Navigating the Storm: MyPillow's Recent Challenges

The journey of MyPillow has been one of navigating the ups and downs of an American brand, especially in recent years. While initially a commercial success, the company has faced significant headwinds, primarily stemming from Mike Lindell's public political activism. These challenges have not only affected the brand's reputation but also its financial stability and operational capacity. The question "Is MyPillow still in business?" became more pressing as these difficulties mounted.

One of the most telling indicators of MyPillow's financial struggles came to light in 2023. MyPillow auctioned off more than 700 pieces of company equipment, ranging from forklifts to office desks and cubicles, after it lost millions in revenue. This massive auction was a stark admission of the financial hit the company had taken. Mike Lindell himself confirmed that the company has taken a financial hit following his election rigging claims. These claims, which led to widespread boycotts and a distancing from major retailers, directly impacted MyPillow's bottom line. The auction of essential equipment, from production machinery to office furniture, painted a clear picture of a company scaling back its operations in response to severe financial pressures. This period marked a critical juncture, forcing MyPillow to adapt or face potential collapse, all while the public continued to ask, "Is MyPillow still in business?"

Evictions and Relocations: A Shifting Landscape

Adding to MyPillow's operational challenges were issues related to its physical infrastructure. The company has experienced significant disruptions in its warehousing and production facilities. Specifically, MyPillow is getting evicted from one of two Shakopee warehouses it leases. This eviction was reportedly due to unpaid rent, signaling further financial distress for the company. However, CEO Mike Lindell offered a counter-narrative, telling the reformer that the building has been sitting empty since last fall, implying that the eviction was not a direct blow to active production.

Despite being evicted from a Shakopee warehouse for unpaid rent, CEO Mike Lindell confirmed that production has moved to a newer, more efficient facility. This suggests a strategic consolidation or relocation of manufacturing operations rather than a complete halt. While an eviction for unpaid rent typically indicates severe financial problems, Lindell's statement attempts to frame it as a pre-planned move to optimize production. Regardless of the underlying reasons, these facility changes highlight the dynamic and often turbulent environment in which MyPillow is currently operating. It underscores the ongoing adjustments the company is making to stay afloat and keep answering "Yes, MyPillow is still in business" to curious consumers.

Retailer Relations and Legal Battles

The controversies surrounding Mike Lindell's political statements have had a direct and significant impact on MyPillow's retail partnerships and its legal standing. These external pressures have reshaped how and where consumers can purchase MyPillow products, further complicating the question of "Is MyPillow still in business?" in the traditional sense.

Major Retailers Pull Back

A substantial blow to MyPillow's distribution network came when some retailers pulled MyPillow from their shelves. Major retailers, including Bed Bath & Beyond, Kohl's, and Wayfair, made decisions to discontinue selling MyPillow products. This was a direct consequence of Lindell's persistent and unsubstantiated claims regarding the 2020 election, which led to public pressure and calls for boycotts against retailers that continued to carry the brand. Losing shelf space in such prominent national chains meant a significant reduction in MyPillow's market reach and accessibility for many consumers. This forced the company to rely more heavily on its direct-to-consumer sales channels, primarily its website and infomercials, which, while effective, could not fully compensate for the loss of mainstream retail presence.

Voting System Lawsuits

Beyond retail challenges, MyPillow and Mike Lindell were both sued by two voting system companies, Dominion Voting Systems and Smartmatic. These multi-billion dollar defamation lawsuits were filed in response to Lindell's repeated public allegations that their machines were used to rig the 2020 presidential election. Lindell had famously offered $5 million in an election fraud challenge, further escalating the legal risks. These lawsuits represent a massive financial and legal burden for both Lindell personally and for MyPillow as a company. The potential liabilities from these cases could be catastrophic, adding another layer of uncertainty to MyPillow's future and making the query "Is MyPillow still in business?" a question tied not just to sales, but to legal solvency.

Is MyPillow Still in Business? The Current State of Operations

Despite the array of formidable challenges—financial hits, warehouse evictions, loss of major retail partners, and ongoing multi-billion dollar lawsuits—the definitive answer to "Is MyPillow still in business?" remains a clear yes. The company has demonstrated a remarkable, if controversial, resilience in the face of adversity. It continues to operate, albeit in a leaner, more focused manner.

MyPillow is still operational and continues to sell products through its website and other retail partners. While the major chains may have dropped the brand, MyPillow has cultivated a dedicated customer base, often aligned with Lindell's political views, who continue to purchase directly from the company's online store. Furthermore, MyPillow has sought out alternative retail channels, including smaller, independent stores, conservative-leaning outlets, and even pop-up events, to maintain some physical presence. The company's long-standing direct-response marketing, primarily through infomercials and online advertising, remains a crucial component of its sales strategy. These channels allow MyPillow to bypass traditional retail gatekeepers and reach consumers directly, a model it had already perfected even before the recent controversies. The company is navigating through these turbulent waters by adapting its distribution strategy and relying heavily on its established direct sales infrastructure. This ongoing activity confirms that MyPillow, though changed, is very much still in business.

Adapting and Persisting: MyPillow's Strategy

The narrative of MyPillow in recent years is one of constant adaptation. The company has had to pivot significantly from its earlier, more conventional business model. The financial setbacks and the loss of major retail partners have forced MyPillow to streamline operations and explore new avenues for revenue. The auctioning of equipment, while indicative of financial strain, also suggests a move towards a more agile, potentially smaller-scale production model, perhaps consolidating operations into fewer, more efficient facilities as hinted by Lindell's comments about moving to a "newer" location. This strategic recalibration is crucial for a company that has lost millions in revenue.

Furthermore, MyPillow has intensified its focus on direct-to-consumer sales. Its website has become the primary sales hub, often featuring aggressive promotions and bundle deals. Lindell's continued presence in media, particularly conservative media, serves as a consistent, albeit polarizing, marketing platform for the brand. This direct engagement with consumers, coupled with a loyal customer base, has allowed MyPillow to maintain sales volumes that, while perhaps not at their peak, are sufficient to keep the company afloat. The ability to directly communicate with and sell to its audience without relying on intermediaries has proven to be a vital lifeline for MyPillow, ensuring that the answer to "Is MyPillow still in business?" remains affirmative.

The Future of MyPillow: Resilience or Decline?

The future of MyPillow remains a subject of considerable speculation. While the company has undeniably shown resilience in the face of unprecedented challenges, the long-term viability of its current operational model is still uncertain. The looming legal battles with voting machine companies, which carry potential liabilities of billions of dollars, represent an existential threat. Should these lawsuits result in significant judgments against MyPillow or Mike Lindell, the financial repercussions could be devastating, potentially leading to bankruptcy or a forced sale of the company.

On the other hand, MyPillow has proven its ability to weather storms. Its strong brand recognition, even if polarizing, and its loyal customer base provide a foundation for continued operation. The company's direct-to-consumer model offers a degree of insulation from traditional retail pressures. The question "Is MyPillow still in business?" will likely depend on several factors: the outcomes of its legal challenges, its ability to continue attracting and retaining customers through direct sales, and whether Mike Lindell chooses to dial back his political activities or if those activities continue to generate enough support to offset negative impacts. For now, MyPillow is navigating through these complex waters, a testament to its founder's determination and the enduring power of brand loyalty in a fractured market.

Conclusion

In conclusion, the answer to the persistent question, "Is MyPillow still in business?" is unequivocally yes. Despite being evicted from a Shakopee warehouse for unpaid rent and facing significant financial hits that led to the auctioning of hundreds of pieces of equipment, MyPillow remains operational. CEO Mike Lindell has confirmed production has moved, and the company continues to sell its products through its website and other retail partners. The journey of MyPillow is a compelling case study of an American brand navigating the ups and downs of a highly politicized business environment, marked by major retailers pulling products and multi-billion dollar lawsuits.

From its humble beginnings in 2009, founded by Mike Lindell who invented the unique pillow, MyPillow has transformed from a simple bedding company into a brand deeply intertwined with its founder's public persona and political activism. While the controversies have undoubtedly reshaped its business model and market presence, MyPillow's ability to adapt, consolidate operations, and rely on direct-to-consumer sales has allowed it to persist. The company is navigating through these challenges, demonstrating a resilience that, for now, keeps its doors open. What are your thoughts on MyPillow's tumultuous journey and its continued operation? Share your comments below! If you found this article insightful, consider sharing it with others or exploring our other business analyses on navigating market disruptions.

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